![]() ![]() This chart was created with the purpose of helping companies. This may be done by getting focused on special segments, liquidation or harvesting by maximizing cash flow or cutting costs by divestment. Henderson for the Boston Consulting Group in 1970. For improving their performance, companies need to minimize their assets’ potion that stays within this category. ![]() Poor profits are generated while the cash requirements are normally a bit higher in comparison to the generated cash. So companies need to do whatever it takes to divest or increase the market share quickly. Remaining cash needs to be redistributed among other businesses once the costs for running the business and protecting the market share have been taken care of.Ĭash requirements for such units are higher. These businesses are known to become cash cows ultimately.Ĭategorized by generation of increased cash and profit. ![]() The aim behind star businesses is protecting the market shares and to get a bigger market growth chunk as compared to their competitors. ![]()
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